Understand the sustainable development of the global tourism industry through live management projects, field trips and applied learning opportunities.
Learn about tourism, consumer experience, operations and planning. Develop vital skills in marketing, leadership and project management. Take opportunities to study abroad, gain experience and study a language. On this course you'll learn about managing tourism in the face of global issues - aligned with UN Sustainable Development Goals to become a responsible leader of tomorrow.

Work placements

You’ll have the opportunity to undertake a year-long work placement in between your second and third years. This gives you industry experience to prepare you for your future career – and allows you to graduate with an Applied Professional Diploma to add to your CV. 

Previous students have undertaken placements with companies such as Jet2, Disney World and Sunvil Holidays. to name a few.

Live projects

In every year of your course, you’ll have the opportunity to work on live projects to build your skills and professional experience. Recent students have audited accessibility information for Access for All, provided market research for TUI UK and Ireland, and evaluated the South American tourism product for Luxury Inspire Me Travel.

Field Trips

Field trips are an important part of your studies. They’re the perfect opportunity to connect with your peers and tutors – as well as to put your theoretical knowledge into context and engage in in-depth discussions about your discipline. Previous students have enjoyed a two-day visit to the Lake District – where students received a talk from the National Park Authority and learned about the impacts of tourism on the destination.

Networking opportunities

You’ll frequently engage with tourism industry stakeholders throughout the course. Many modules include guest speakers, and you’ll benefit from a close relationship with the industry through our graduate networks and links with The Travel Association, the Institute of Travel and Tourism, and the Tourism Management Institute.

Competitions

We’ll encourage and support you to take part in external student competitions. Recently, one of our International Tourism Management students won the prestigious YCO Diamond Research Award in which 40 countries were competing. The award-winning work was based on her final year research project. 

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

Our award-winning lecturers have vast industry experience. They apply their impactful research to their teaching, so you’ll be able to understand the latest global tourism trends. You’ll also engage with industry through live tourism projects. The course combines theory, placements and work experience opportunities to develop your intellectual and professional acumen – all helping you to stand out to employers.

You learn through

• a combination of lectures, seminars and workshops
• field trips and site visits
• talks and resources developed by industry and professional bodies
• live projects with external organisations

independent study and group work

You’ll learn about managing the tourist experience, innovating in destination marketing, sustainable tourism, responsible planning, strategy and crisis management in tourism. This will be underpinned by core business and management modules in marketing, people management and finance to make you industry ready.

We believe you learn best when you engage with the industry first-hand and gain a well-developed understanding of the complexities, challenges and rewards of operating in the international tourism industry. Your course culminates in a consultancy experience with an external client – where you get to showcase the knowledge and skills you’ve gained throughout the course.

You will be supported in your learning journey towards highly skilled, graduate level employment through

• access to our unique student support triangle to help with your personal, academic and career development
• access to our Skills Centre with one to ones, webinars, and online resources, where you can get help with planning and structuring your
• assignments

Britain is forecast to have a tourism industry worth over £257 billion by 2025, representing just under 10% of the GDP and 3.7 million jobs (VisitBritain 2022).

This course prepares you for a career in

• tourism product development and management
• tourism operations management
• destination management
• destination marketing
• customer service management
• pricing analyst

Previous graduates of this course have gone on to work for

• Jet2
• British Airways
• TUI
• Welcome to Yorkshire
• Visit Britain
• All Leisure Holiday Group
• Manchester International Airport
• UK Civil Aviation Authority
• Center Parcs
• Gulliver’s Theme Park Resorts

UCAS points

• 112

This must include at least 64 points from 2 A Levels or equivalent BTEC qualifications. For example:

• BBC at A Level
• DMM in BTEC Extended Diploma.
• A combination of qualifications, which may include AS levels, EPQ and general studies

GCSE

• English language or literature at grade C or 4
• Maths at grade D or 3

You can find information on making sense of UCAS tariff points here and use the UCAS tariff calculator to work out your points.

• Access - an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.

• entry with prior credit - we consider applications for direct entry to the final year from those holding Higher National Diplomas or equivalent qualifications

If English is not your first language, you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or equivalent.

We welcome applications from people of any age. We may be flexible in our normal offer if you can show a commitment to succeed and have the relevant skills and experience. This must show that you will benefit from and finish the course successfully.

Please note the University will only admit students who are aged 18 or over at the point of enrolment.

Important notice:

The structure of this course is periodically reviewed and enhanced to provide the best possible learning experience for our students and ensure ongoing compliance with any professional, statutory and regulatory body standards. Module structure, content, delivery and assessment may change, but we expect the focus of the course and the learning outcomes to remain as described above. Following any changes, updated module information will be published on this page.

You will be able to complete a placement year as part of this course. See the modules table below for further information.

 

 

Year 1 Compulsory modules
Module	Credits	Assessment
Applied Academic Skills	20	Coursework
Finance And Data Interpretation	20	Coursework
Introduction To The Global Tourism Sector	40	Coursework Practical
Managing The Tourist Experience	40	Coursework

 

 

 

Year 2 Compulsory modules
Module	Credits	Assessment
Research Skills	20	Coursework
Social Consciousness And Sustainability In Tourism	40	Coursework Practical

 

Elective modules
Module	Credits	Assessment
Foreign Language (French, Spanish, Italian)	20	Coursework Practical
Innovations In Tourism Marketing	20	Coursework
Learning In The Workplace	60	Coursework Practical
Personal And Professional Development	40	Coursework

 

Year 3 Optional modules
Placement Year

 

Final Year Compulsory modules
Module	Credits	Assessment
Consultancy And Enterprise Challenge	40	Coursework Practical
Responsible Global Tourism Planning	40	Coursework
Strategy And Crisis Management In International Tourism And Hospitality	20	Coursework

 

Elective modules
Module	Credits	Assessment
Foreign Language (French, Spanish, Italian)	20	Coursework Practical
Research Project	20	Coursework