Prepare for an exciting career in the sports industry on a course with excellent industry ties and a strong graduate network.
Build the knowledge and attributes you’ll need for a professional career in sport.
Work with world-class sports organisations on an industry-based project in an optional 12 week placement.
Benefit from the experience of tutors with substantial industry, research and consultancy experience.
Gain the contacts, skills and credentials you'll need to make an impact.
This course focuses on the core aspects of sports business. Through practice-based learning you'll build up your existing experience with the knowledge and contacts you need. You'll leave with a degree that recognised by the world's leading professional marketing body and respected across the industry.

Work placement

You’ll have the option to complete a 12-week work project, receiving support and advice from a mentor in a client organisation, as well as a member of academic staff. We’ll use our network of local, regional, national and international employers to help secure you a challenging and fulfilling experience. 

Recent clients have included Formula 1, Gfinity, the International Olympic Committee, Virtus, FutbolJobs, Sheffield United FC and Sheffield Wednesday FC. 

Live projects 

As part of your studies, you’ll undertake an industry-based research project – working with sport organisations to solve problems or explore potential market opportunities.

Networking opportunities

The course has plenty of chances to build your network – with superb industry ties and opportunities for work placements and research projects. We also have an established and strong graduate network on LinkedIn, which you’ll gain access to once you join the course.

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

On this course you’ll improve your employability skills and develop specialist knowledge of the global sports industry. You’ll learn to identify and develop creative solutions for major clients – gaining practical experience through optional industry placements, while attaining a sound theoretical grounding under the guidance of our experts. You’ll also have access to an employability adviser who can help with writing applications, preparing for interviews and developing your CV – as well as offering tailored career guidance.

You learn through

• lectures
• seminars
• workshops
• research projects for major clients
• optional industry placements
• independent learning

This course prepares you for a career in

• regional, national and international sporting bodies
• local authority and voluntary sector sport
• sporting clubs 
• sport leagues
• major venues and facilities
• event management organisations
• sports consultancies
• player-agent organisations
• sport- related government agencies
• sponsorship procurement

Previous graduates of this course have gone on to work as

• business development professional at Arsenal FC
• coaching projects consultant in the Premier League 
• CRM and insight manager at Leaders in Sport
• research and insight analyst in Formula 1 
• world para snow sports manager at the International Paralympic Committee

Normally a first degree 2:2 or above in a sport-related or business and management-related subject

OR a first degree 2:2 or above in an unrelated subject, but with experience of working in sport or general business and management.

We welcome enquiries from those who have substantial management experience but who do not have the normal entry requirements. We may invite you for an interview to discuss your particular background, experience and qualifications. Our aim is to ensure you can achieve success on this masters course, but please contact us if you wish to discuss your own concerns. You may also be able to claim credit points which can reduce the amount of time it takes to complete your qualification at Sheffield Hallam. Find out more

Through accreditation of prior learning (APL), students may claim entry with credit or exemptions on the basis of their existing qualifications, knowledge and experience.

If English is not your first language you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or a recognised equivalent. If your level of English language is currently below IELTS 6.0 we recommend you consider an appropriate Sheffield Hallam University Pre-sessional English course which will enable you to achieve the required level of English.

Important notice:

 

The structure of this course is periodically reviewed and enhanced to provide the best possible learning experience for our students and ensure ongoing compliance with any professional, statutory and regulatory body standards. Module structure, content, delivery and assessment may change, but we expect the focus of the course and the learning outcomes to remain as described above. Following any changes, updated module information will be published on this page.

Modules studied may differ depending on when you start your course.

Final Year Compulsory modules
Module	Credits	Assessment
Economics And Finance For Sport Managers	30	Coursework
International Strategy And Marketing For Sport	30	Coursework
Leadership And Organisational Development	30	Coursework Practical
Sport Research And Consultancy	30	Coursework
Work-Based Learning Project In Sport	60	Coursework