Acquire and develop the specialist knowledge, understanding and skills associated with the relevant professional and managerial functions of international marketing.
Understand international marketing management and how it’s applied in industry
Gain professional marketing skills in preparation for future employment
Demonstrate the ability to understand market changes in a fast-moving industry
Apply your knowledge to develop international marketing plans and strategies.



This course is well established and enjoys an excellent reputation for producing postgraduate students who can add value to international businesses. With the skills you gain you’ll be well-equipped to succeed in the world of marketing and business.

Work placements

You’ll be able to choose a work experience route where you source your own placement to complete during the course. This option runs parallel to the more traditional, full-time non-work experience route. By successfully completing either route, you’ll achieve an MSc International Marketing.

 Live projects

As part of your learning experience you’ll complete a marketing consultancy project with a real-world business. Here you’ll be able to apply your learning to a live marketing case. The opportunity to visit and communicate regularly with a company will be particularly beneficial to you from the point of view of business engagement and real-life practical experience.

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

The course will use your experience to work through a range of business simulations. You’ll develop your professional marketing skills with a team of tutors who have a wealth of professional marketing and academic experience.

You learn through

• traditional lectures
• seminars
• group work
• independent study
• a dissertation

On this course, you’ll acquire academic knowledge and  applied skills related to international marketing. You’ll study modules on understanding markets, relationship marketing, global brand management, marketing decision making, international consumer behaviour, digital marketing, international consultancy project, research methods and entrepreneurial marketing & innovation. These modules will introduce you to key concepts of marketing and skills – such as marketing decision making and critical thinking in international contexts – providing you with a strong foundation to fulfil your potential.

You will be supported in your learning journey through a number of key areas. These include

• access to our unique student support triangle to help with your personal, academic and career development
• access to our Skills Centre with one to ones, webinars and online resources, where you can get help with planning and structuring your assignments
• industry-specific employability activities such as live projects, learning in simulated environments and networking opportunities

This course is delivered face-to-face over three semesters - teaching is scheduled based on the length of your course and the academic calendar.

This course prepares you for a career in

• international marketing management
• business development management
• shipping executive management in countries such as China, India, Greece, Netherlands and UK

Some of our graduates return home to manage family businesses.

Previous graduates of this course have gone on to work for

• Robert Bosch SA
• Servisair
• Swisscom AG
• Inlecom Systems Ltd

Normally you need one of the following

• an honours degree

• equivalent professional qualifications

In exceptional circumstances we consider candidates without formal qualifications who demonstrate the necessary experience, intellect and motivation. You may also be able to claim credit points which can reduce the amount of time it takes to complete your qualification at Sheffield Hallam. Find out more

Overseas applicants from countries whose first language is not English must normally produce evidence of competence in English. The standard for non-native speakers of English is as follows

• an IELTS score of 6.0 with 5.5 in all skills (or equivalent) for the full-time route.

• an IELTS score 6.5 with a minimum of 6.0 in all skills for the work experience route.

If your English language skill is currently below an IELTS score of 6.0 with a minimum of 5.5 in all skills we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English level.

Important notice:

 

The structure of this course is periodically reviewed and enhanced to provide the best possible learning experience for our students and ensure ongoing compliance with any professional, statutory and regulatory body standards. Module structure, content, delivery and assessment may change, but we expect the focus of the course and the learning outcomes to remain as described above. Following any changes, updated module information will be published on this page.

Modules studied may differ depending on when you start your course.

Year 1 Compulsory modules
Module	Credits	Assessment
Digital Marketing	15	Coursework
Dissertation	45	Coursework
Entrepreneurial Marketing And Innovation	15	Coursework Practical
Global Brand Management	15	Coursework
International Consultancy Project 1	15	Coursework
International Consumer Behaviour	15	Coursework
Marketing Decision Making	15	Coursework
Relationship Marketing	15	Coursework
Research Methods	15	Coursework
Understanding Markets	15	Coursework