Acquire and develop the specialist marketing knowledge, understanding and skills — while gaining real industry experience.
Gain useful skills and industry contacts through work experience.
Develop an understanding of the international marketing management process and how it is applied in industry.
Identify and develop professional marketing skills in preparation for future application and employment.
Demonstrate the ability to understand market changes and apply this to the development of international marketing plans and strategies.

The course is well established and enjoys an excellent reputation for producing postgraduate students who can add value to international businesses and are well equipped to succeed in the fast-moving world of marketing and business.

Work experience

Work experience is embedded on this course, providing you with a great opportunity to develop your practical skills in the UK or abroad. It also allows you to gain vital industry contacts for your future career.

We help you gain a placement by running employability workshops and have a dedicated work experience team to support you.

Live projects

Part of your learning experience will require you to undertake a marketing consultancy project with a real world business, in which you will apply your learning to a live marketing case.

The opportunity to visit and communicate regularly with a company will be particularly beneficial to you from the point of view of business engagement and real-life practical experience.

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

You learn to apply and critically challenge your understanding your field in practical contexts, particularly during real industry work experience.

The course will use your experience to work through business simulations and develop your professional marketing skills with a team of tutors who have a wealth of professional marketing and academic experience.

You learn through

• work experience
• traditional lectures
• seminars

This course is delivered face-to-face over three semesters - teaching is scheduled based on the length of your course and the academic calendar.

Work experience is embedded midway through your course. Your dissertation module will be submitted upon completion of your placement.

This course prepares you for a career as

• an international marketing manager
• business development manager
• shipping executive in countries such as China, India, Greece, Netherlands and UK

Previous graduates of this course have gone on to work for

• Robert Bosch SA
• Servisair
• Swisscom AG
• Inlecom Systems Ltd

Normally you need one of the following

• an honours degree

• equivalent professional qualifications

In exceptional circumstances we consider candidates without formal qualifications who demonstrate the necessary experience, intellect and motivation. You may also be able to claim credit points which can reduce the amount of time it takes to complete your qualification at Sheffield Hallam. Find out more

Overseas applicants from countries whose first language is not English must normally produce evidence of competence in English. The standard for non-native speakers of English is as follows

• an IELTS score of 6.0 with 5.5 in all skills (or equivalent) for the full-time route.

• an IELTS score 6.5 with a minimum of 6.0 in all skills for the work experience route.

If your English language skill is currently below an IELTS score of 6.0 with a minimum of 5.5 in all skills we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English level.

Important notice:

 

The structure of this course is periodically reviewed and enhanced to provide the best possible learning experience for our students and ensure ongoing compliance with any professional, statutory and regulatory body standards. Module structure, content, delivery and assessment may change, but we expect the focus of the course and the learning outcomes to remain as described above. Following any changes, updated module information will be published on this page.

You will be able to complete a placement year as part of this course. See the modules table below for further information.

Year 1 Compulsory modules
Module	Credits	Assessment
Digital Marketing	15	Coursework
Dissertation	45	Coursework
Entrepreneurial Marketing And Innovation	15	Coursework Practical
Global Brand Management	15	Coursework
International Consultancy Project 1	15	Coursework
International Consumer Behaviour	15	Coursework
Marketing Decision Making	15	Coursework
Relationship Marketing	15	Coursework
Research Methods	15	Coursework
Understanding Markets	15	Coursework

 

 

 

 

Final Year Compulsory modules
Module	Credits	Assessment
Msc Placement