Become an insightful marketing professional who can profile customers and wider stakeholders, analyse complex scenarios and understand attitudes in our changing world.
Explore the fast-paced world of marketing through the lens of psychology.
Gain in-depth marketing knowledge, exploring future-facing strategies and media.
Apply psychological theory to marketing practice to design customer-centric campaigns.
Complete placements and internships with leading organisations and agencies.
Join a dynamic hub of creatives and entrepreneurs in our award-winning enterprise centre.

You’ll experience how the disciplines in our BA (Hons) Marketing with Psychology degree complement each other – from consumer psychology and behaviour to the psychology of marketing and management. You’ll develop the skills to work as a marketing specialist within innovative fields, such as content design, customer research, brand development and marketing strategy.

Work placements

We recommend marketing students gain real-world experience through placements. We have a range of useful industry contacts and offer support to help you find a suitable opportunity. These can range from a short internship to a year-long paid position, and many students find jobs with their placement companies after graduating. Other marketing graduates have gone on to work for Nestlé, Audi, IBM and John Lewis.

Live projects

You’ll experience work-based projects in each year of your course, increasing your knowledge, skills and attributes to prepare you for graduate-level employment. These will be a mixture of live client briefs and short placements. You can also pursue your own business initiative, subject to approval. Work experience projects will also allow you to make connections between your marketing and psychology studies – delivering credible outcomes for clients.

Field trips

There are field trip opportunities available to all marketing students. These are delivered via the student Marketing Society, and have included a visit to ITV Studios.

Networking opportunities

We’re one of the few universities in the UK to have a student Marketing Society linked to the Chartered Institute of Marketing. This is a student learning community that complements and enhances your academic studies and allows you to link up with local professionals. You’ll automatically be a member of the society, which also runs regular events with local and national employers.

Competitions

The live client brief forms part of an external competition. You'll be supported by tutors if you’d like to enter.

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

You’ll learn through a blended learning approach combining tutor-directed study and student-led exercises and activities. You’ll be taught by tutors who have real-world experience in different sectors of business and fundamental psychology. You’ll quickly gain a handle on both marketing practice and consumer psychology, undertaking rigorous academic modules and exciting live briefs. You’ll learn the skills employers are looking for – from strategic brand management to marketing innovation and organisational psychology. In doing so, you’ll prepare not only for your first graduate position, but beyond.

You learn through

• lectures
• seminar-based discussions
• live client briefs
• tutorials and workshops
• experiential learning
• research projects

This course prepares you for a career in

• marketing management
• brand management
• customer insight
• consumer psychology
• marketing research
• communications — either on client or agency side
• creative team leadership
• executive market research
• brand management

 

Normally, five GCSEs at grade C or grade 4 or above including English language and mathematics, plus one of the following:

• 112 UCAS Points, including at least 64 points from two A Levels or equivalent BTEC National Qualifications. We accept AS levels and general studies. Where an applicant has not taken AS Level qualifications we may make a lower offer.
• Access – an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.

Students whose first language is not English will need to demonstrate the entry requirements of the course to which they apply as well as meet the English competence requirements of an overall IELTS score of 6.0 (with a minimum of 5.5 in each of the four skills); or equivalent.

Please note the University will only admit students who are aged 18 or over at the point of enrolment.

Important notice:

The structure of this course is periodically reviewed and enhanced to provide the best possible learning experience for our students and ensure ongoing compliance with any professional, statutory and regulatory body standards. Module structure, content, delivery and assessment may change, but we expect the focus of the course and the learning outcomes to remain as described above. Following any changes, updated module information will be published on this page.

You will be able to complete a placement year as part of this course. See the modules table below for further information.

 

Year 1 Compulsory modules
Module	Credits	Assessment
Contemporary Marketing	40	Coursework
Foundations Of Business	40	Coursework Practical
Foundations Of Marketing	20	Coursework
Understanding People And Cultures	20	Coursework

 

 

Year 2 Compulsory modules
Module	Credits	Assessment
Managing Business And Financial Performance For Marketers	20	Coursework
Professional Development For The Marketer	40	Coursework
Social And Positive Psychology	40	Coursework

 

Elective modules
Module	Credits	Assessment
Experiential Marketing Events	20	Coursework
Foreign Language (French, Spanish, Italian)	20	Coursework Practical
The Corporate Customer	20	Coursework
The Digital Customer Experience	20	Coursework

 

Year 3 Optional modules
Module	Credits	Assessment
Placement Year

 

Final Year Compulsory modules
Module	Credits	Assessment
Consultancy Project In Marketing	40	Coursework
Psychology Of Marketing And Management	40	Coursework
Strategy In The Global And Digital Environment	20	Coursework

 

Elective modules
Module	Credits	Assessment
Consumer Psychology	20	Coursework
Contemporary Leadership In Context	20	Coursework
Marketing In A Global Context	20	Coursework