Become an insightful marketing professional who can profile customers and wider stakeholders, analyse complex scenarios and understand attitudes in our changing world.
Explore the fast-paced world of marketing through the lens of psychology.
Gain in-depth marketing knowledge, exploring future-facing strategies and media.
Apply psychological theory to marketing practice to design customer-centric campaigns.
Complete placements and internships with leading organisations and agencies.
Join a dynamic hub of creatives and entrepreneurs in our award-winning enterprise centre.

You’ll experience how the disciplines in our BA (Hons) Marketing with Psychology degree complement each other – from consumer psychology and behaviour to the psychology of marketing and management. You’ll develop the skills to work as a marketing specialist within innovative fields, such as content design, customer research, brand development and marketing strategy.

If you don't meet the entry requirements for this course, or you’d like extra preparation before starting degree-level study, we recommend you join the foundation year.

Degree preparation

After the foundation year, you will be ready to start the full degree. BA Marketing with Psychology is an engaging, challenging course on which you'll cover the breadth of consumer psychology and gain a solid base in marketing — developing the skills and attributes that modern employers expect.

Work placements

We recommend for all undergraduate marketing students to gain real-world experience on placement. We have a range of useful industry contacts and offer support to help you find a suitable opportunity. These can involve anything from a short internship to a year-long paid position. Other marketing graduates have gone on to work for Nestle, Audi, IBM, John Lewis.

Live projects

Throughout the BA course, you'll work on live projects based on live briefs. These will allow you to make connections between your marketing and psychology studies — delivering credible outcomes for clients.

Field trips

There are field trip opportunities available to all undergraduate marketing students. These are delivered via the Marketing Society, and have included a visit to ITV studios.

Networking opportunities

The Marketing Society hosts numerous events throughout the academic year which offer students the opportunity to network with marketers, business leaders, academics and students.

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

The course is suitable if you don't meet the entry requirements for our BA (Hons) Marketing with Psychology course, or you want extra preparation before starting degree-level study. You share the first year with other Sheffield Business School foundation year students, then move on to the degree.

You will learn in a supportive, challenging and exciting environment. You will be based in Sheffield Business School — a vibrant, dynamic setting with excellent facilities located in the heart of the city.

You learn through

• lectures and seminars
• case studies
• presentations
• self-directed study
• work placements
• activities and events

In the foundation year, you'll study wider business topics, while specialising in your chosen subject area. You'll learn useful skills such as academic writing, work in diverse teams and learn to utilise a wide variety of data sources. In doing so, you'll fully prepare yourself for undergraduate study.

 

The full degree prepares you for a career in

• marketing management
• brand management
• customer insight
• consumer psychology
• marketing research
• communications — either on client or agency side
• creative team leadership
• executive market research
• brand management

 

UCAS points

• 64

This must include at least 32 points from one A level or equivalent BTEC National qualifications excluding general studies For example:

• CC at A Level
• MPP in BTEC Extended Diploma.
• A combination of qualifications, which may include AS levels and EPQ.

You can find information on making sense of UCAS tariff points here and use the UCAS tariff calculator to work out your points.

GCSE

• English Language at grade C or 4 or equivalent
• Maths at grade C or 4 or equivalent

• Access to HE Diploma from a QAA recognised Access to HE course. Normally we require 15 credits at level 2 and 45 at level 3. At least 15 level 3 credits must be at merit grade or above from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.

If English is not your first language, you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or equivalent. If your English language skill is currently below IELTS 6.0 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.

Please note the University will only admit students who are aged 18 or over at the point of enrolment.

Important notice:

The structure of this course is periodically reviewed and enhanced to provide the best possible learning experience for our students and ensure ongoing compliance with any professional, statutory and regulatory body standards. Module structure, content, delivery and assessment may change, but we expect the focus of the course and the learning outcomes to remain as described above. Following any changes, updated module information will be published on this page.

You will be able to complete a placement year as part of this course. See the modules table below for further information.

 

Year 1 Compulsory modules
Module	Credits	Assessment
Going Global	20	Coursework
People, Decisions And Behaviours	40	Coursework
Preparing For Success	20	Coursework
Sustainable Innovation	40	Coursework

 

Year 2 Compulsory modules
Module	Credits	Assessment
Contemporary Marketing	40	Coursework
Foundations Of Business	40	Coursework Practical
Foundations Of Marketing	20	Coursework
Understanding People And Cultures	20	Coursework

 

 

Year 3 Compulsory modules
Module	Credits	Assessment
Managing Business And Financial Performance For Marketers	20	Coursework
Professional Development For The Marketer	40	Coursework
Social And Positive Psychology	40	Coursework

 

Elective modules
Module	Credits	Assessment
Experiential Marketing Events	20	Coursework
Foreign Language (French, Spanish, Italian)	20	Coursework Practical
The Corporate Customer	20	Coursework
The Digital Customer Experience	20	Coursework

 

Year 4 Optional modules
Module	Credits	Assessment
Placement Year

 

Final Year Compulsory modules
Module	Credits	Assessment
Consultancy Project In Marketing	40	Coursework
Psychology Of Marketing And Management	40	Coursework
Strategy In The Global And Digital Environment	20	Coursework

 

Elective modules
Module	Credits	Assessment
Consumer Psychology	20	Coursework
Contemporary Leadership In Context	20	Coursework
Marketing In A Global Context	20	Coursework