Learn cutting-edge marketing techniques and explore the science of brilliant brands – preparing you to get ahead in the fast-moving world of marketing.
Gain in-depth marketing knowledge, exploring future-facing strategies and media.
Direct your learning with specialist routes in digital customer experience, global marketing and consumer psychology.
Experience real-world marketing with opportunities to manage campaigns for leading brands.
Join a hub of creatives and entrepreneurs in our award-winning enterprise centre.

On our BA Marketing course you’ll combine creativity, technical know-how and hands-on experience. Balancing theory and practice, you’ll not only gain a diverse set of transferable skills, you’ll also be encouraged to develop your interests and channel them into a specialist sector of your choice.

If you’d like extra preparation before starting degree-level study, we recommend you join the foundation course – which has been designed to encourage exploration and experimentation.

Work placements

You will have the opportunity to arrange a year-long work placement in between your third and fourth years. This is typically 48 weeks long and gives you a real-world experience to prepare you for your future career. Due to our strong relationships with regional, national and international employers, we can help you to secure a great placement opportunity and support you while you are there. Previous students have gained placements at companies such as IBM, Adidas, Marks & Spencer and Disney.

Live projects

In the third year of the course, you undertake a comprehensive set of activities focussed on employability, and in particular placements to support you in a year in industry. Work-related learning involves exercises that simulate the workplace and are run as part of modules on the course.

Networking opportunities

We are one of the few universities in the UK to have a student chapter linked to the CIM. This is a student learning community that complements and enhances your academic studies and allows you to link up with local professionals. Another way to prepare for your career is to make the most of your automatic membership of the Sheffield Hallam Student Marketing Society, which runs regular events with local and national employers.

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

The course is suitable if you don't meet the entry requirements for our BA (Hons) Marketing course, or you want extra preparation before starting degree-level study. You share the first year with other Sheffield Business School foundation year students, then move on to the degree.

The approaches to learning and teaching on the Marketing course vary between modules. You will experience, and engage with a variety of learning and teaching methods on the course, which develops your knowledge, skills, and expertise.

You learn through:

• lectures
• seminars
• problem solving exercises
• case studies
• self managed study
• individual and group presentations

In the foundation year, you'll study wider business topics, while specialising in your chosen subject area. You'll learn useful skills such as academic writing, work in diverse teams and learn to utilise a wide variety of data sources. In doing so, you'll fully prepare yourself for undergraduate study.

This course prepares you for a career in

• marketing
• brand management
• market research
• digital marketing
• customer care
• service management
• project management
• promotional management
• sales and key account management
• new product management
• supply chain management

Previous graduates of this course have gone on to work for

• Mattel
• Hewlett Packard
• IBM
• O2
• River Island
• Everton Football Club
• Hilton Hotels
• Kimberley-Clark
• Audi
• John Lewis
• Nestle
• ASDA
• Rainforest Foods
• Greencore Group
• Game

 

UCAS points

• 64

This must include at least 32 points from one A level or equivalent BTEC National qualifications excluding general studies For example:

• CC at A Level
• MPP in BTEC Extended Diploma.
• A combination of qualifications, which may include AS levels and EPQ.

You can find information on making sense of UCAS tariff points here and use the UCAS tariff calculator to work out your points.

GCSE

• English Language at grade C or 4 or equivalent
• Maths at grade C or 4 or equivalent

• Access to HE Diploma from a QAA recognised Access to HE course. Normally we require 15 credits at level 2 and 45 at level 3. At least 15 level 3 credits must be at merit grade or above from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.

If English is not your first language, you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or equivalent. If your English language skill is currently below IELTS 6.0 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.

Please note the University will only admit students who are aged 18 or over at the point of enrolment.

Important notice:

The structure of this course is periodically reviewed and enhanced to provide the best possible learning experience for our students and ensure ongoing compliance with any professional, statutory and regulatory body standards. Module structure, content, delivery and assessment may change, but we expect the focus of the course and the learning outcomes to remain as described above. Following any changes, updated module information will be published on this page.

You will be able to complete a placement year as part of this course. See the modules table below for further information.

 

Year 1 Compulsory modules
Module	Credits	Assessment
Going Global	20	Coursework
People, Decisions And Behaviours	40	Coursework
Preparing For Success	20	Coursework
Sustainable Innovation	40	Coursework

 

Year 2 Compulsory modules
Module	Credits	Assessment
Contemporary Marketing	40	Coursework
Foundations Of Business	40	Coursework Practical
Foundations Of Marketing	20	Coursework
Understanding People And Cultures	20	Coursework

 

 

Year 3 Compulsory modules
Module	Credits	Assessment
Managing Business And Financial Performance For Marketers	20	Coursework
Professional Development For The Marketer	40	Coursework
Creative Brand Management	40	Coursework

 

Elective modules
Module	Credits	Assessment
Experiential Marketing Events	20	Coursework
Foreign Language (French, Spanish, Italian)	20	Coursework Practical
The Corporate Customer	20	Coursework
The Digital Customer Experience	20	Coursework

 

Year 4 Optional modules
Module	Credits	Assessment
Placement Year

 

Final Year Compulsory modules
Module	Credits	Assessment
Consultancy Project In Marketing	40	Coursework
Customer Insights And Sustainable Innovation In Marketing Strategy	40	Coursework
Strategy In The Global And Digital Environment	20	Coursework

 

Elective modules
Module	Credits	Assessment
Consumer Psychology	20	Coursework
Contemporary Leadership In Context	20	Coursework
Marketing In A Global Context	20	Coursework