Food Consumer Marketing and Product Development

MSc

PostgraduateFood and nutrition

This course prepares you for a career within the food sector, specialising in food product development, food consumer marketing or retailing roles.

Everything you need to know…
  • What is the fee?

    International/EU: £17,205 for the course

  • How long will I study?

    1 Year / 15 Months

  • When do I start?

    2024.September|January

Course summary
This course prepares you for a career within the food sector, specialising in food product development, food consumer marketing or retailing roles.
Develop a broad knowledge and scientific understanding of the principles for developing, preserving and managing food development and quality and commercial product management
Develop managerial skills, practical skills and behaviour change theories relevant to the food sector
Benefit from the University's approach to employability
Opt to spend a year on an international placement

This course has been designed to prepare masters students to work in the international food supply industry. You will gain an understanding of how food can be preserved throughout the distribution chain to ensure the supply, marketing and distribution of safe, wholesome food.
How you learn

Live projects

All students will have access to a mentor scheme within the work related activities. Working with a mentor will enable students to understand and critically analyse the range of opportunities available to them.

Networking opportunities

The work-related learning opportunities, visiting guest lectures, work experience route and mentor scheme all demonstrate the industry engagement available to you.

The course is designed and delivered by an industry-experienced team of academic staff, with an international focus as it attracts students from all around the world.

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

You will build a broad knowledge of food processing and safety, product development, business to business and consumer marketing and the food chain. You also have opportunities to develop managerial and technical skills relevant to the food sector.

You learn through:

  • work-related learning
  • group work
  • learning sets
  • consultancy projects
  • research
  • peer feedback
  • personal reflection
  • mentor scheme
  • coursework
  • essays
  • reports

This course is delivered face-to-face over three semesters - teaching is scheduled based on the length of your course and the academic calendar.

Future career

This course prepares you for a career in

  • technical management
  • product development
  • product management in the food supply, food manufacturing, food retailing or food service sectors
  • food safety
  • food analysis
  • food manufacturing
  • quality assurance
  • risk assessment management
  • potential progression to PhD
  • food consumer and market research
  • food merchandising and marketing
  • consumer insight
  • food innovation
Equipment and facilities

On this course you work with

  • bespoke software packages
  • mentor scheme
  • modern kitchens
  • specialist equipment

 

Entry requirements

Normally one of the following in a relevant subject

• an honours degree, 2.2 or above

• an equivalent recognised qualification

• an HND with significant relevant industrial experience

Relevant subjects include • business • science • social science • a food related discipline

In exceptional circumstances we consider candidates without formal qualifications who demonstrate the necessary experience, intellect and motivation. You may also be able to claim credit points which can reduce the amount of time it takes to complete your qualification at Sheffield Hallam. Find out more

Work Experience Route

If English is not your first language you will need an IELTS score of 6.5 with a minimum 6.0 in all skills.

Non Work Experience Route

If English is not your first language you will need an IELTS score of 6.0 with a minimum 5.5 in all skills.

If your English language skill is currently below the required level we recommend you consider a Sheffield Hallam University pre-sessional English course which will enable you to achieve an equivalent English score.

Modules

Important notice:

The structure of this course is periodically reviewed and enhanced to provide the best possible learning experience for our students and ensure ongoing compliance with any professional, statutory and regulatory body standards. Module structure, content, delivery and assessment may change, but we expect the focus of the course and the learning outcomes to remain as described above. Following any changes, updated module information will be published on this page.

Year 1
Compulsory modules

Module

Credits

Assessment

Business And Management Strategy

30

Coursework

Developing Food Concepts And Products

30

Coursework

Dissertation

45

Coursework

Food Chain

15

Coursework

Exam

Food Marketing

15

Coursework

Food Processing Safety And Quality Management

15

Coursework

Exam

Research Methods

15

Coursework

Work Related Learning

15

Coursework