Learn how to manage a vibrant range of international events, from cultural and sporting occasions to conferences, exhibitions and festivals.
Study international events and learn how to plan, manage and evaluate them.
Understand the various ways cultural, sporting and personal events are managed.
Learn how to make strategic decisions that involve multiple business areas at once.
Solve complex problems through innovative, analytical and critical thinking.

The course focuses on the strategic role events play in modern society, and how they contribute to organisational and community objectives. You’ll gain the latest event strategy knowledge, based on the research of our diverse academic research team.

Work placements 

You’ll choose an optional module and complete a work-based learning module that focuses on the event sector of your interest. You’ll be supported by our teaching team, who have a variety of professional backgrounds. 

The placement option (September starts only) offers you an additional opportunity to develop your practical skills, either in the UK or abroad. We run employability workshops to help you gain a placement and we have a dedicated placement team to support you. You’ll have access to placement opportunities at organisations such as the Ritz-Carlton Hotel, Martins Food Ltd, Gleneagles Hotel and Resort, Wanlin Dance School and the World Duty Free Group. 

Live projects 

Every year there are around 300 large events to get involved in across Yorkshire – sports, cultural, festivals, arts and more. We’ve established a solid relationship with their organisers, so you’ll have the chance to work, volunteer or look behind the scenes at most of these events. 

Our students have been involved in events such as the Grand Depart for the Tour De France, the Children's Media Conference, Sheffield Doc/Fest and Sheffield's Chinese New Year celebrations. 

Networking opportunities 

We maintain strong links with the event community. We’re also the founders of the Events Hub – an informal and friendly community where practitioners can come together to share experiences and ideas, and to learn from others. 

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive. 

Sheffield Hallam is one of the top providers of events courses in the UK. As a founder member of the Association of Event Management Educators (AEME), we’re involved in establishing academic benchmarks in events education. As a result, this course has an innovative learning and assessment format that puts you at its centre. 

You learn through 

• experiential workshops 

• seminars 

• tutorials 

• site visits 

This course is delivered face-to-face over three semesters - teaching is scheduled based on the length of your course and the academic calendar.

This course prepares you for a career in 

• global hotel groups 

• event venues 

• government organisations 

• international associations 

• conference and event departments and organisers 

• international leisure resorts 

• agencies specialising in events and conference business analysis 

You may also be able to progress to PhD study. 

Normally an honours degree or recognised equivalent qualification

We welcome enquiries from those who have substantial management experience but do not have the normal entry requirements. We may invite you for an interview to discuss your particular background, experience and qualifications. You may also be able to claim credit points which can reduce the amount of time it takes to complete your qualification at Sheffield Hallam. Find out more

Through accreditation of prior learning you may be able to claim entry with credit or exemptions based on your existing qualifications, knowledge and experience.

Work Experience Route

If English is not your first language you will need an IELTS 6.5 score with a minimum of 6.0 in all skills or equivalent.

Non Work Experience Route

If English is not your first language you will need an IELTS 6.0 score with a minimum of 5.5 in all skills or equivalent.

If your English language skill is currently below the required level we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.

Important notice:

 

The structure of this course is periodically reviewed and enhanced to provide the best possible learning experience for our students and ensure ongoing compliance with any professional, statutory and regulatory body standards. Module structure, content, delivery and assessment may change, but we expect the focus of the course and the learning outcomes to remain as described above. Following any changes, updated module information will be published on this page.

Year 1 Compulsory modules
Module	Credits	Assessment
Business And Management Strategy	30	Coursework
Delivering Successful Business Events	30	Coursework
Dissertation	45	Coursework
Research Methods	15	Coursework
Strategic Event Creation	30	Coursework
Work Related Learning	15	Coursework

 

 

 

Elective modules
Module	Credits	Assessment
Applied Project	60	Coursework
Contemporary Issues In Tourism	15	Coursework
Hospitality Service Excellence	15	Coursework
International Cultural Events	15	Coursework
Live Event	15	Coursework
Major Event Policy And Practice	15	Coursework
Managing Profitable Food And Beverage Operations	15	Coursework
Managing The Property Asset	15	Coursework
Safety And Security Management In Tourism	15	Coursework
Strategic Resort Hotel Management	15	Coursework
Sustainable Tourism And Hospitality In The 21St Century	15	Coursework
Talent Management	15	Coursework
Tourism And Globalisation	15	Coursework Practical
Tourism, Culture And Society	15	Coursework
Visitor Attractions Management	15	Coursework