In a fast-growing industry, take on the challenge of delivering memorable events in a wide range of sectors including exhibitions, festivals and experiential marketing.

Top-up your existing degree to honours level.
Learn the specific skills needed to create memorable event experiences, both physically and virtually, demonstrating business value for employers and clients.
Study the essential aspects of planning and delivering safe and effective events, from delivering persuasive pitches to delivering the event itself.
Specialise in the area of your choice.

In a fast-growing industry, take on the challenge of delivering memorable events with the support of experienced tutors.

Live projects

Activity-based learning is used throughout the course to develop key skills, culminating in the final year where you will design, plan, market and deliver an event, either for a local charity or a business client, using all of the skills, knowledge and experience gained throughout the course.

Throughout the course, our links with local and national event organisers mean that you will be able to undertake work experience in a variety of event sectors. Previous work experience has been offered from the Glastonbury Festival, Welcome to Yorkshire, O2 Academy Sheffield, Tramlines Festival, The Great North Run, Cancer Research UK and Sheffield United.

Networking opportunities

Our links with industry mean you will be able to engage with a wide range of guest speakers from across the events industry. Previous guest speakers have included Martin Green of the London 2012 organising committee (LOCOG), Simon Graveling of Athens 2004, London 2012 and Sochi 2014, David Jamilly of Theme Traders, and Jon Hughes from KPMG.

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

You develop your skills through a combination of seminars and workshops, by attending lectures and by completing projects. International and national field trips, site visits and work with external organisations enhance your engagement and understanding of the complexities and challenges of operating in the international events industry.

Other methods used include

• live events
• guest speakers
• problem solving exercises
• case studies
• individual and group presentations
• directed learning activities

The events industry currently employs 530,000 people, is growing each year, and is expected to be worth £48.8bn by 2020 (BVEP,2015).

Previous graduates of this course have gone on to work for

• the 2012 and 2016 Olympics Games
• Banks Sadler
• Welcome to Yorkshire
• Hilton Hotels
• TRO
• Because Experiential Marketing
• Vodafone
• Olympia London

 

Normally one from

• a HND or foundation degree in a relevant subject, with an overall merit profile from year two modules

• equivalent qualification in a relevant subject

You can find information on making sense of UCAS tariff points here and use the UCAS tariff calculator to work out your points.

If English is not your first language you will need an IELTS score of 6.0 or above, with a minimum score of 5.5 in each skill.

Please note the University will only admit students who are aged 18 or over at the point of enrolment.

Important notice:

The structure of this course is periodically reviewed and enhanced to provide the best possible learning experience for our students and ensure ongoing compliance with any professional, statutory and regulatory body standards. Module structure, content, delivery and assessment may change, but we expect the focus of the course and the learning outcomes to remain as described above. Following any changes, updated module information will be published on this page.

Final Year Compulsory modules
Module	Credits	Assessment
Hot Topics In Events, Festivals, And Esports	20	Coursework
Live Event Experience	40	Coursework
Managing Outdoor, Sporting, Cultural And Creative Events	40	Coursework Practical
Strategic Experience Design	20	Coursework