Develop a portfolio, network, and prepare for a career in the vibrant creative industries.
Gain advanced knowledge and qualifications, and prepare for exciting professional media positions
Undertake a major individual project alongside or within a relevant organisation
Excel through a syllabus designed to match the in-demand expertise of the creative media industry
Learn to manage digital media businesses and teams, and exploit the latest technologies
Study in well-equipped media studios and lab facilities, with experienced industry practitioners

This course is designed to create experienced, savvy graduates, ready for exciting media positions. You'll acquire both the management skills and the media expertise that you need to excel in the dynamic creative industries. This course offers a two year work experience route including a placement of up to 12 months.

Work placements

As well as your taught modules, you'll have the opportunity to undertake The Digital Media Management Project, a module that allows students to work with or within organisations on projects to enhance a company or organisation.

You will have the opportunity to go on a work placement for up to 12 months. You are supported in finding placements and can apply for a vacancy as you would like a job. There are dedicated sessions to support you in CV writing, interview skills and job applications.

The placement starts in your second year and most are paid. Apply for the placement route by selecting the two year course length.

Live projects

Throughout the course, you will be expected to work on real client briefs, providing you vital industry experience and material for your portfolio.

Field trips

A number of industry days and events are also held on campus and within the Sheffield Cultural Industries Quarter, where you'll take part in workshops, talks, and exhibitions held by creative media industry representatives, professionals, and companies/ organisations. These activities give a window to the world of work and opportunities that lie ahead.

Networking opportunities

The superb industry links, projects, site visits and field trips involved in this course provide ample networking opportunities.

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

Your studies will comprise of eight taught modules, as well as a major project alongside or within an organisation. You'll learn how to exploit the latest digital media technologies and platforms, across interactive, social and mobile content, as well as the management of digital media businesses, organisations and teams. You'll gain a solid theoretical grounding and useful practical experience - building a eye-catching portfolio to show prospective employers - and work with the award winning Venture Matrix to enhance your employability and enterprise skills.

You learn through:

• Lectures, seminars and workshops
• Individual project work
• Group work and presentations
• Industry days

This course prepares you for a career in

• Managing or consulting on social media
• Digital PR
• Marketing
• Projects
• Products
• Digital media
• Communication strategies
• Entrepreneurship and digital innovation
• Digital media designers
• Analysts
• Digital change leaders and innovators

 

An honours degree (2.2 or above) or equivalent in any subject.

Overseas applicants from countries whose first language is not English must normally produce evidence of competence in English. An IELTS score of 6.0 with 5.5 in all skills (or equivalent) is the standard for non-native speakers of English. If your English language skill is currently below an IELTS score of 6.0 with a minimum of 5.5 in all skills we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English level.

Important notice:

 

The structure of this course is periodically reviewed and enhanced to provide the best possible learning experience for our students and ensure ongoing compliance with any professional, statutory and regulatory body standards. Module structure, content, delivery and assessment may change, but we expect the focus of the course and the learning outcomes to remain as described above. Following any changes, updated module information will be published on this page.

Modules studied may differ depending on when you start your course.

You can take an optional placement in year two.

Year 1 Compulsory modules
Module	Credits	Assessment
Communicating Research	15	Coursework
Design Thinking	15	Coursework
Digital And Mobile Technologies	15	Coursework
Digital Innovation	15	Coursework
Digital Media Ecosystems	15	Coursework
Digital Media Management	15	Coursework
Enterprise And Entrepreneurship	15	Coursework
Strategic Digital Marketing	15	Coursework

 

 

 

Optional modules
Module	Credits	Assessment
Placement Year

 

 

 

Final Year Compulsory modules
Module	Credits	Assessment
Digital Media Management Project	60	Coursework