Study international business and marketing with a global outlook, and prepare yourself for an exciting career.
Gain the expertise you need to excel in international business and marketing.
Engage with real organisations via a live consultancy project.
Develop your skillset through collaborative and independent learning.
Attain rounded knowledge on an academically challenging, multidisciplinary course.

On this course, you'll tackle business and marketing with an outward-facing, international perspective. You'll consider strategy and engagement on a global scale, and understand how business is conducted across cultures and borders.

Live projects

The course features an international consultancy project opportunity, supported by Venture Matrix, in which you carry out assessed projects based on real-world business solutions for local, national or global organisations.

The project aims to enhance your business awareness and improve your employment prospects. The opportunity to visit and communicate regularly with a real company will be particularly beneficial to international students from the point of view of business engagement and practical experience.

There are also business simulations throughout the course. These opportunities give you the chance to develop your practical skills in a real world setting.

Networking opportunities

Throughout the course, you'll benefit from frequent interaction with the business community — allowing you to make useful connections for your career.

Field trips

There are field trips and site visits on the course to demonstrate the business environment, and allow for useful real-world experiences and insight.

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

On this course, you'll study international business topics such as globalisation, multinational enterprises, cross-cultural management, international strategy, and global supply chains. In the marketing strand, modules will focus on areas such as international markets, brands and consumers. Practical work is featured throughout the course to ensure that you apply your skills.

Our large and diverse teaching team combines practical industry experience and academic research expertise. This enables us to blend contemporary, real-world understanding of business with advanced theoretical knowledge and a truly international perspective.

You learn through

• lectures
• seminars
• workshops
• live projects
• simulations
• peer learning
• independent study
• guest speakers

This course is delivered face-to-face over three semesters - teaching is scheduled based on the length of your course and the academic calendar.

This course prepares you for a career in

• account management
• advertising
• business development
• retail buying
• consultancy
• marketing
• human resource management
• logistics management
• management consultancy
• market research analysis
• product management
• project management
• retail management

Previous graduates of similar courses have gone on to work for

• Phoenix Precision technology,Taiwan
• QPC, Singapore
• UBI France
• Sika Ltd, China
• Sheffield Forgemasters International, UK
• ARGOS logistics, Shanghai
• Nissan, UK
• Brunei Shell petroleum, Brunei
• Pryas Consulting, India
• GlaxoSmithKline Biologicals, Netherlands

Good degree (minimum second class honours) or international equivalent, normally in a business-related subject

If English is not your first language you will need an IELTS score of 6.0 overall and a minimum of 5.5 in all skills, or a recognised equivalent.

Work experience will be considered. Exceptionally, candidates with insufficient academic qualifications but extensive relevant employment and managerial experience will be considered for admission to the course, if, in the opinion of the course leader, there is sufficient evidence to indicate that the individual has the potential to successfully complete the chosen course of study. 

Important notice:

The structure of this course is periodically reviewed and enhanced to provide the best possible learning experience for our students and ensure ongoing compliance with any professional, statutory and regulatory body standards. Module structure, content, delivery and assessment may change, but we expect the focus of the course and the learning outcomes to remain as described above. Following any changes, updated module information will be published on this page.

Final Year Compulsory modules
Module	Credits	Assessment
Contemporary International Management Practice	15	Coursework
Digital Marketing	15	Coursework
Dissertation	45	Coursework
Global Supply Chain Management	15	Coursework
International Consultancy Project 2	15	Coursework
International Strategic Management	15	Coursework
Principles Of International Business	15	Coursework
Research Methods	15	Coursework
Understanding Markets	15	Coursework

 

Elective modules
Module	Credits	Assessment
Entrepreneurial Marketing And Innovation	15	Coursework Practical
International Consumer Behaviour	15	Coursework