Gain essential knowledge, skills and real-world experience to kick-start your career in Fashion Management and Communication – exploring diverse identities and influencing future fashion stories with an initial foundation year to prepare for the course.
Learn how to influence the world of fashion through app design, publications, branding, events and experiential campaigns
Explore innovative technologies and how to communicate fashion, artefacts and brand messages
Create a unique portfolio and participate in industry-recognised events that get seen by industry leaders
Join a hub of artists, designers and makers who thrive in our extensive workshops and state-of-the-art facilities

If you don't meet the entry requirements for our BA (Hons) Fashion Management and Communication, or you’d like extra preparation before starting degree-level study, we recommend you join the foundation year – which has been designed to encourage exploration and experimentation.

This course prepares you for an exciting career in the global fashion industry. Graduates of this course are ready to explore exciting careers in styling, trend forecasting, marketing, public relations, brand communications, and content creation.

Work placements

You’ll have the opportunity to arrange a single or multiple work placement/s in between your second and third years of the full course. Placements give you real-world experience to prepare you for your future career. Previous students have worked with Dazed Media, SHOWstudio, Nike, Hugo Boss and Urban Outfitters. You may also be able to work or study abroad with the possibility of funding through the Erasmus+ programme (until 2023) or the Turing scheme.

Live projects

During the course, you'll be introduced to a variety of practical industry tasks and activities in collaboration with contemporary fashion brands and practitioners. Students have previously worked on exclusive live projects with brands such as John Lewis, Adidas, USP Trend, Weekday and French Connection, and have been awarded cash incentives or work placement offers upon completion. You'll also have the opportunity to participate in industry-recognised events and engagements with Graduate Fashion Week and the British Fashion Council.

Field trips

We endeavour to go on study trips and visits in the UK and abroad – with free travel and accommodation for all mandatory field trips on the course. These could include workshops, design conferences or visits to practitioners’ studios, museums and special collections. You may further enhance your studies with optional field trips, though these will incur additional costs. Previous trips have included exclusive, behind-the-scenes invitations to the headquarters of Dazed Media, WGSN, Gucci and Marc Jacobs, in addition to visiting leading fashion, communication and design museums.

Competitions

Our students are encouraged to enter national and international competitions. Past competitions such as the British Fashion Council, D&AD and Graduate Fashion Week have helped students to build upon their professional profiles through individual coverage and exposure.

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

We support risk-taking to help you to devise new ideas, business models and fluid ways of working. You'll develop a portfolio and transferable skills which lead to various pathways in the fashion industry. Tutors and industry specialists help you to investigate, develop and realise your ideas – from media creation to brand strategy,trend forecasts to fashion app development. In the first ‘induction’ module you’ll learn to work confidently and creatively with a wide range of different materials. In the second ‘project’ module you’ll be taught by tutors from the BA (Hons) course supported by foundation tutors.

You’ll learn through

• group and individual tutorials
• interactive lectures
• seminars
• practical activity-based sessions
• demonstrations
• applied industry (live) projects
• creative thinking workshops
• studio-based project work
• work review sessions
• study trips
• peer group activities
• Blackboard online learning portal
• presentations and feedback sessions
• self-directed study

Take a look at the department's Instagram and TikTok to see what innovations and creations our students have been working on. For content directly from our Fashion Management and Communication students, please visit the course Instagram.

This course prepares you for future study and careers in

• styling
• marketing and promotion
• journalism
• influencer media
• fashion photography
• visual merchandising
• digital design
• trend prediction
• public relations
• events management
• product development
• visual merchandising
• brand strategy

Many of our recent graduates are currently self-employed or employed across a selection of professional roles by a variety of fashion brands, including

• Adidas
• JD Sports
• Missguided
• Urban Outfitters
• The White Company

 

UCAS points

• 80

This must include at least 32 points from at least one A level or equivalent BTEC National qualifications (to include a relevant subject, such as Art, Design and Technology, Textiles or Graphics). For example:

• CDD at A Level with a grade C in a relevant subject.
• MMP in BTEC Extended Diploma in a relevant subject.
• A combination of qualifications which must include an A level grade C or BTEC grade M in a relevant subject and may include AS levels, EPQ and general studies
• Access to HE Diploma from a QAA recognised Access to HE course. Normally we require 15 credits at level 2 and 45 at level 3. At least 15 level 3 credits must be at merit grade or above from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.

You can find information on making sense of UCAS tariff points here and use the UCAS tariff calculator to work out your points.

GCSE

• English Language or Literature at grade C or 4

We may also accept you, if you have limited qualifications but can show evidence of ability and a genuine commitment to studying Art and Design.

We treat the foundation year as part of the Art and Design degree programme. Offers made to students will be for four years of study (or five years of study including a placement). This is made up of the foundation year plus one of our Art and Design degrees.

If English is not your first language, you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills or equivalent. If your English language skill is currently below IELTS 6.0 we recommend you consider either the International Foundation Programme: Art, Design and Media or Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.

Portfolio review

If your application is successful, you will be invited to attend a portfolio review, this is where you can showcase your relevant work and highlight any pieces you are particularly proud of.

In light of the updated advice from the Government about the coronavirus (COVID-19) outbreak, we are not currently offering face to face portfolio reviews but are instead accepting portfolios through digital submission. Find out about what happens at a portfolio review and how you can prepare to produce a strong portfolio.

Please note the University will only admit students who are aged 18 or over at the point of enrolment.

Important notice:

The structure of this course is periodically reviewed and enhanced to provide the best possible learning experience for our students and ensure ongoing compliance with any professional, statutory and regulatory body standards. Module structure, content, delivery and assessment may change, but we expect the focus of the course and the learning outcomes to remain as described above. Following any changes, updated module information will be published on this page.

You will be able to complete a placement year as part of this course. See the modules table below for further information.

Year 1 Compulsory modules
Module	Credits	Assessment
Foundation Projects — Developing Creative Practice	60	Coursework
Foundation Skills & Methods	60	Coursework

 

Year 2 Compulsory modules
Module	Credits	Assessment
Marketing Concepts: Analysing Brands And Strategies.	60	Coursework
Visual Methodologies: The Principles Of Communicating Fashion	60	Coursework

 

 

Year 3 Compulsory modules
Module	Credits	Assessment
Fashion Forecasting: Trends In Fashion And Lifestyle.	60	Coursework
Future Now: Collaboration In Action	20	Coursework
Industry Engagement: Innovating For Success	40	Coursework

 

Year 4 Optional modules
Module	Credits	Assessment
Placement Year

 

Final Year Compulsory modules
Module	Credits	Assessment
Contemporary Practice: Exploring Critical Content.	60	Coursework
Professional Identity: Creating A Professional Portfolio.	60	Coursework